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Personal Branding 101
What is a personal brand?
Harvard Business School defines personal brand as how you define the distinctive value that you bring to your career.
But when it comes to the digital age, We define personal branding as letting people in on behind the scenes of your life
- cultivating an audience and driving success to your brand/business
What are ways I can grow my Personal Brand? :
- Creating vlog style content (short form or long form)
- Educational content on what you may specialize in
- Answering frequently asked questions for your audience
- Curating personal and business blog posts
- Letting your viewers in on personal journey/goals
How will A.I effect personal branding in the future?
Although A.I may take up many services in the near future, the beautiful aspect about a personal brand is that, it is literally impossible to duplicate. Think of a personal brand like a fingerprint. No one on earth has or will have your same fingerprint. Therefore the concerns of A.I in regards to personal brand are minimal.
AI can replace loads of services, but Your personal brand is the one thing that can never be replaced. You are truly 1of1
Personal brand best practices- get in the right mindset👇
Think of growing your personal brand like you are making a movie about yourself. Imagine that there is a camera following you around 24 hours a day. That means everyone gets to see exactly what you're doing every moment of the day. Would you act different? Would you work harder? Would you take better care of yourself? Ask yourself these few questions,
- How do I want to look (what's my image)
- Who do I want to attract (who's my audience)
- What are some things that make me unique (what are my gifts)
- Where do I want to be in the next few years (what are my goals)